vision

To simplify life with purposeful design


Mission

We create beautiful, simple + functional designs

For those who appreciate great aesthetics and design

By eliminating the unnecessary and bringing clarity


Values

 
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1. Keep it simple

'Pare it back' is our mantra - so much so we've even made it our name.
Eliminate the unnecessary to produce simple clarity instead!

You have to work hard to get your thinking clean to make it simple  - Steve Jobs

 
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2. Design on purpose

The function is always as important as the form.
Good design solves a problem in a beautiful way.
Good design is enduring, it doesn’t need to follow the latest trends or fads.

Design is not just what it looks and feels like. Design is how it works. - Steve Jobs

 
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3. Honour the process

Workmanship, quality and longevity are important to us. A carefully considered plan and experienced, skillful workmanship are to be valued and sought after.

Hold the vision, trust the process

 
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4. Nurture the Calm

Above all we seek calmness and peace - we believe it's something that every home and business could use more of. Solving problems, creating flow and bringing clarity.

Calm is a super power

 
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5. Power in Positivity

We believe in the power of positive thinking.
Beautiful design starts in a beautiful mind.

What you think, you become

 

6. Thoughtful & Reflective

Take time to pause and reflect.
See beauty in the simplest things and pay attention to detail.

The simple things are also the extraordinary things and only the wise can see them

 
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7. Always Authentic

We're passionate about what we believe in and we'll stand up for it.
We'll be the right fit for those who have similar values to us.

Authenticity requires vulnerability, transparency & integrity - Janet Louise Stephenson

 

8. Connection through Collaboration

We want our design to tell your story.  
We want you to feel connected to the end result.